
Who is behind it
I wanted to hand clients a thousand logos and say: pick.
I'm a brand manager, and for years I did every part of the job myself: graphic design, web design, development and marketing.
The hardest part was never the design. A designer has a style and so does the client, and a lot of good work comes out of that, along with a lot of friction. Clients rarely have the words for what they want. What they choose tells you far more than anything they can explain.
So I built the system I wanted for my own work. Then I realised that if it helps me, it can help others. That is Intelligency.