The Intelligency app
Build your brand yourself.
Describe your business in one sentence. The app builds the logo, colour palette, typography, messaging, mockups and brand book from it, and you pick what fits at every step. No design background needed, no throttling, and every file is yours.
One sentence in
One sentence in.A whole brand out.
You don't need the words for what you want. Describe the business once, pick what you like as you go, and every choice shapes the stage after it, so the finished identity holds together as one system.
The app
Six stages, one brand.
Try each stage as it works in the app: logo, colour, typography, messaging, mockups and the package. Every one reads the decisions made before it.
Get early accessSelect formats and generate a coherent set in one go.
Logo formats
6 options × 4 each = 24 logos · 24 credits
Example results
Average Autopilot pace, measured on real runs; 1,000 is that pace held for twenty minutes. The grid plays one minute: the first seconds in real time, then sped up.
Autopilot
Hundreds of directions in minutes.
Pick the formats and styles you like and Autopilot makes every one at once, up to thirty of each. No throttling, no cooldowns and no daily limits: a run keeps going as long as you have credits.
Clients can't always put what they want into words, but they feel it when they see it. I've always wanted to show clients a huge range of options with their actual name or brand direction, and get fast visual confirmation. Luckily, AI came along, but every AI tool I used throttled my bulk generations. So I built the app I wanted, to solve my own problem.
Dreyghun HeemstraFounder & brand managerThe concept stage
What finding the direction costs.
With a designer, finding the direction is the slow, expensive part of a brand. Set how many rounds it usually takes you and compare. The designer figures are yours to change.
Traditional designer workflow
8 presented concepts, about 25 design hours, about 2.5 weeks elapsed
Autopilot, in the app
500 raw logo directions, 500 credits, about 10 minutes
One round here is one Autopilot run of 250 logos. One credit per logo, at €29 for 300 credits. A run of 250 takes about five minutes, measured on real runs.
Illustrative, based on the assumptions above. A designer concept and an Autopilot logo are not the same thing: a designer presents a few considered directions, and Autopilot lets you explore hundreds of raw ones. The advantage is in finding the direction faster. Once you have it, refine it in Edit, or hand it to a designer who starts from something you chose instead of a blank page. Prices exclude VAT.
How we worked this out
- Designer rate
- €72 an hour, the 2026 average for Dutch freelance designers, excluding VAT. Starters average €61, experienced designers €76. Source: Knab Zzp Uurtarievenboekje 2026, research among more than 20,000 Dutch freelancers.
- Design time
- 12.5 hours and four presented concepts a round, so 25 hours over two rounds. Published guides put a professional logo at roughly 10 to 30 hours of focused work. This is a working assumption inside that range, not an industry statistic.
- Elapsed time
- About a week and a quarter a round, for research, drawing, presenting and your feedback. Logo-only projects commonly run one to five weeks, depending on scope and feedback.
- Autopilot
- Run times measured on real runs in the app, priced at the published credit rate. Real projects do not scale as neatly as a slider: a second round can be quicker than the first. Put your own designer's quote in the fields to see your numbers.
Help when you want it
Build it yourself. You are never on your own.
Make as much of the brand as you like, and hand any stage to a brand manager whenever you want. They start from what you made, not from a blank page.
- Start from one sentenceDescribe the company and the AI brief drafts the rest, ready for you to correct.
- Autopilot does the heavy liftingPick the logo formats you like and it makes a coherent set in one go.
- Checked before you see itEvery palette passes a legibility check, and every typeface is free to use commercially.
Where do you hand over?
Tap a stage to chooseWho does what
AI where it helps. You where it counts.
The logos are AI-generated. The rest is a mix of our own design system and your decisions, so here is exactly which part is which.
What AI does
- Drafts your brief from one sentence, for you to correct
- Generates the logos, in every format and style you pick
- Writes first drafts of your messaging
- Places your logo on mockups of real surfaces
What our design system does
- Colour palettes from a curated library, every pairing checked for legibility
- Typefaces from a curated set, every one free for commercial use
- Colourways, files in every format, the one-pager and the brand book
What you decide
- Which directions you keep and which you drop
- Every word that goes out under your name
- When to hand a stage to a brand manager, if ever
Live status
Built in the open, and still growing.
Every number here is read from the app as it stands today, with the day each part shipped and how it has grown since.
- Active
- Testing
- Retired
- Planned
Every logo made in the app, counted live. Active formats are open to everyone; testing ones are being refined before they return.
Every one free to use commercially.
- 31
- 300
- 600
- 725
Hand-picked palettes, and many more the app builds around them. Every one is checked for legible pairings before you see it.
- 126
- 206
- 212
- 672
From a business card to a bus shelter.
- 24
- 36
- 50
Files, a one-pager and a full brand book, all made from the same brand. It started as the brand book alone.
- BrandbookA brand book you can read on screen
- Brandbook PDFThe brand book becomes a file to hand over
- Files and One-pagerThree ways to hand a brand over
- TemplatesLayouts to choose from for brand books and one-pagers
Who it is for
Built for the way you work.
A proper brand for the business you already run.
→StartupsLook like a company before you launch as one.
→DesignersShow the client a thousand directions, not three.
→AgenciesConcept rounds in minutes, for every client at once.
→Marketing teamsSub-brands and campaigns, on your own schedule.
→Pricing
Pay for what you make. Nothing else.
Credit packs, no subscription. One credit makes one logo or one mockup, the writing tools cost a fraction of a credit per press, and each pack lasts three months from the day you buy it.
Prices exclude VAT. Unused credits are refundable within fourteen days. Full pricing.
Questions
App questions.
Is the app an AI logo generator?
Yes, the logos are AI-generated. We work with several AI partners, each for the job it does best, and as the field moves on we keep switching to whichever performs best. Colour, typography and the brand book come from our own design system.
Which AI models does the app use?
Several: OpenAI, Ideogram, Recraft and xAI's Grok. Some do a single job and others several, depending on what each model is good at and the results we see from it. That work is never finished: as models improve, or don't, and as our prompting and system knowledge grow, we adjust which model does what, so every brand gets the best results available.
Can I use the app without design experience?
Yes. You start from one sentence about your company, the AI brief drafts the rest for you to correct, and Autopilot makes a set of logos from the formats you pick. If you get stuck, a brand manager can take over any stage, starting from what you made.
Can designers and agencies use the app?
Yes. Run every logo format and style at once, up to thirty of each, keep each client's brand separate, and hand over files, a one-pager and a brand book per client. There are no tiers, caps or cooldowns: credits are the only limit.
What does a credit buy?
One credit makes one logo or one mockup. The AI writing tools, from drafting your brief to drafting your messaging, cost a fraction of a credit per press, and the price is on each button before you press it. The colour palettes, typography and the brand book are included at no charge. The full list is on the pricing page.
Is there a limit on how many logos I can generate?
No hourly or daily limit and no cooldowns. A single Autopilot run takes every format and style you select, up to thirty of each, and large runs queue behind the scenes rather than stop. Credits are the only limit.
Do credits expire?
Each pack expires three months after you buy it, and credits are spent from the pack that expires first. Unused credits are refundable within fourteen days of purchase.
Can the app make a logo with my company's name?
Yes. The app makes wordmarks and lettermarks from your name, alongside pictorial, abstract, emblem and mascot marks, and you can edit any of them afterwards, from correcting the spelling to adjusting details.
Do I own what the app makes?
Yes. Subject to paying for them, you own the logo and brand assets generated for you and may use them commercially. No mark is guaranteed to be unique, so run your own trademark check before you commit to one.
When can I use the app?
The app is in early access. Join the list and you are among the first in, and you will hear the day it opens.
The binding version is in the terms of service. Everything else is in the full FAQ.
Early access